Demographics

Demographics refers to the statistical characteristics of a population, including information such as age, gender, income level, education, occupation, race, and marital status. It is used to analyze the structure and dynamics of populations to understand trends and patterns in social, economic, and political contexts. Demographic data is essential for various fields including marketing, public policy, sociology, and healthcare, as it helps inform decisions, identify target audiences, and allocate resources effectively. By studying demographics, researchers and organizations can gain insights into the needs, behaviors, and preferences of different population segments, enabling them to tailor strategies and interventions accordingly.