Promotions

Promotions refer to various marketing strategies and activities designed to increase awareness, interest, and sales of a product, service, or brand. These activities can include discounts, special offers, giveaways, contests, advertising campaigns, and other tactics aimed at encouraging consumers to make a purchase or engage with a brand. Promotions often have a specific timeframe and are focused on achieving specific sales objectives, such as boosting short-term sales, attracting new customers, or increasing product visibility. They are an essential component of the broader marketing mix and are used across multiple channels, including online, print, broadcast, and in-store marketing.